The Premium Online Fat loss program for people in their 40s and 50s looking to lose 20lbs+ 

A complete fat loss transformational coaching program for those who have tried and failed with strict diets and unrealistic training programs.

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Online Training with

Ben claypole

Ben Claypole is Co-founder and Director of the renowned City Athletic Performance Gyms in the heart of London and Clean-living Online.

He has worked with hundreds of busy city executives 1on1 in London for the past 16 years and now has added  online weight loss coaching for those in their 40s and 50s to transform the way they Eat, Exercise and Feel by teaching the 'Blueprint for Success' method via video calls.


  • Full 360 assessment

  • Movement Screens

  • Full Nutrition breakdown

  • Body Fat measurements

  • Food behaviour analysis

  • Body composition test

  • Fully Customised Programs - Nutrition & Exercise

  • Easy to follow plans

  • No Gym Required

  • Step by Step Guidance

  • Designed for your lifestyle

  • Easy Step Mentor Method

  • Accountability Tracker

  • Easy to do Habit Hacks

  • Designed for adaptation to your current lifestyle

  • Daily in App support

  • Weekly video calls

  • In App message services

  • Step by Step guidance

  • Personalised Service to maximise education

  • Blueprint to fail-proof Fat Loss

  • Easy Fat Loss recipes

  • Scientific Calculations for guaranteed results

  • Complete Online nutritionist support





Before you spend a penny, Ben wants to find out more about the struggles you have been having and design a plan with you to help you make the best decisions for your current situation.


After your call with Ben you can go ahead and join the program that you discussed. You will immediately receive an email with your first tasks to complete for the start of your NEW body.


Your assessment will be done via video call with Ben. This important call is what all of your programs will be based upon and sets up your results based plan.

 This will be booked for a convenient time for you.


We waste no time and your program starts straight away. There is no time like the present!

Hold onto your hat and prepare yourself for life long changes moving at the pace that suits YOU best. 


Get in Touch

Leave a message to ask me any questions or to book a call to have a chat about how I can help you.

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